Any ideas regarding the common mistakes made by most of the beginners and experienced web content writers?
Even a seasoned content writer pictures an article for their potential customers as they read their article and get benefit from it, but its, unfortunately, a blunder mistake made by a web writer as web copy completely varies from a printed copy.
Do you read a web copy? No, they can be only scanned. Your web visitors will have no time for reading out your articles; they make a decision rapidly without knowing the benefits and drawbacks.
Simple Creative Web Content Ideas
So what are the best ways to attract your targeted audience and make them stay on your website for hunting your products? Let me sort out some simple tips you can follow to make the work easier.
- Treating your Web Visitors in a Unique Way
Your web visitors come to your website to buy a product or to gather information on the business; they just consider two main factors namely.
Whether your website has the product information about the products that they are looking for?
Can they find or get the product more quickly and easily?
In this case, if they find your website complicated with multiple options for getting the product then undoubtedly they will skip your site and for the next one, so make sure you make the website content accessible as per your customer thoughts.
- Placing your important Information First
Writing web content is not the same as writing an essay. While considering the article you will have to explain the things you need to discuss first, but web page content is just opposite to writing a piece, you need to provide your most influential information at first.
For, e.g., if you are in need of a Gaming headset and when you visit the website you should see immediately whether they have all sets of Gaming Headset available on their site so that the customers will stay to get their preferred headset.
- Simple Content Writing will Work Out
You need not be much creative or smart when writing web content as no customers are going to stick with your phrases or text.
Steve Krug’s simple statement on this topic is that the web page needs to be self-explanatory and evident. You need to frame an apt phrase for the visitors to think but it’s not mandatory because they are not reading it, they are justing hunting for their required product information.
Make sure you have some jokes phrases so that this will make your web content more interesting and engaging.
- Do not Write for Readers.
You need to make your web content for scanners and not for the readers as your visitors are going to have a glance at your website for their required information. Make sure you follow the below checklist before you start a web content.
- Make sure your Headline communicates the actual topic
- Whether the caption of your image provides a message for sales?
- Make use of bullets rather than phrasing paragraphs
- Does your sub-headlines communicate the key points?
- Use Intimate Words
Let me explain this concept with an example, imagine you are planning for a trip to Andaman and checking for cheap flights, what terms you will use for searching?
Will you search for Cost-effective flights to Andaman or low fare flights? No, according to Google Keyword Tools, cheap flights have high searches globally rather than the cost-effective or low fare.
- Make your web content accessible to read.
Writing long or comprehensive is not going to work with your web visitors, make sure you
- Use short sentences
- Use short paragraphs
- Skip Complicated words
- No usage of Passive Tense
- Shorten Text
- No Gobbledygook or jargon
Apart from the above web content ideas
- Make sure the web visitors get the needed information from any of your landing pages.
- Make use of Search Engine Optimization for the web visitors to find you easily
- Visual Impression has the high impact
Once you have a plan of writing a web content make sure you follow all the above steps, in the case of any difficulties you can go with any top notch quality Web Content Writing Services in India like Unique Content Marketing to make the work easier and robust.